What is Digital Signage?

Simply put, "digital signage" refers to signs controlled by a computer.

This allows the text and images to be updated locally or remotely, eliminating the hassle and expense of conventional signage.

As soon as a new promotion or campaign is introduced, digital signs can be instantly and cost-effectively distributed to thousands of screens at once.

Digital signs also allows far more sophisticated merchandising that can target changing consumer demographics by time of day, store location and even individual screen location within a store.

This latest technology eliminates in-store advertising clutter, printing delays and the recurring costs of printing, distributing and installing each new poster or plastic sign.

Eye-catching and information-rich media such as animation, video and sound provide useful, fun and engaging information to your customers enhancing their shopping experience and encouraging them to spend.

Digital signage content can be shown on displays such as LCD screens, plasma monitors, large projection screens and LEDs. Because digital signs are placed in high-traffic areas, it is important to use a robust and stable system to ensure that the right message appears on the right screen, at the right time.

Why use Digital Signage?

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